The Brave of Heart Fund represents a disaster relief response rooted in cooperation, innovation, hope, and resilience. At its core, it honors the heroism and sacrifice of the frontline healthcare workers whose lives were lost to COVID-19 by providing charitable grants to their families. It also embodies the forward thinking of executives to fill a much-needed gap in the COVID-19 battle.
Brave of Heart was created by a life insurance leader, a health services leader, and a disaster and hardship relief organization. The early foresight to recognize the impact the pandemic would have on healthcare workers, and then the fastidious commitment to creating a generous and deliberate response, was remarkable to witness. The teams at New York Life, Cigna and E4E Relief worked relentlessly to build the legal and program framework, fundraise, and execute a multi-channel outreach strategy to reach as many surviving families as possible of healthcare workers who passed away in the battle against COVID-19.
Each founding organization brought its strengths to bear. E4E Relief managed the fund, operating the grantmaking process with expertly and compassionately trained grant specialists. Grantees and their families received grief support and bereavement resources from Cigna and New York Life. Each organization launched social media, press and network campaigns to create awareness and raise support for the fund. This tri-partner alliance's efforts were boosted by contributions from Bank of America, Morgan Stanley, IBM, Accenture, and Cognizant along with over 2,000 other gifts from corporate and family foundations as well as individuals.
Ultimately, over $31.5 million was awarded in financial grants to families, covering critical immediate and longer-term needs, providing extremely meaningful financial and psychological benefits for hundreds of families across the country. The work of the Brave of Heart Fund continues via scholarship funding for children, spouses and dependents of frontline healthcare workers lost to COVID-19, and through partnerships with nonprofit organizations aligned with the fund's core purposes.
Click here for the full Brave of Heart Impact Summary.